What is happening on LinkedIn? People are writing single sentence paragraphs. Interspersed with questions. Have you noticed? And 3 point lists. Perhaps it is: · Easier to read on mobile? · People avoid big blocks of text? · Something else? Melissa Perri says that the sun does not exist. What do you think? Actually, she never said that. She explicitly did not say that. The sun exists. But apparently the algorithm is friendly to controversial takes on the work of well-known authors and speakers. But that sentence was too long. A non-sequitur is in order. If the sun does not exist, what does that tell us about OKRs? Hot take! This will hurt! It will not. I wrote that to trigger your threat response. But at this point you really want to comment on this thread, because the SUN EXISTS. And OKRs are solar flare. AGREE?
John Cutler, curious to understand what you are testing with these posts? 🤣😅
Popular opinion: people like posts. That’s it. That’s the comment.
I have long suspected that Melissa Perri doesn’t believe in the sun.
Just post memes and watch people argue in the comments.
It's a simple cause-effect mechanism in place. LinkedIn gamified its algorithms a lot. A bunch of people - found ways to leverage that and became Linkedfluencers. (some for the fame, others for the fortune) 🤑 Then, other people started to look at these Linkedfluencers and use their tips & tricks to boost their reach, too. Final result - your Linkedin feed is filled with the same type of content and hacks for every post. 😁 If there's anyone to blame, it's the guys at #linkedin promoting such content via their rules. You know the saying: "Don't have the player, hate the game". 🤐
There's a name for this ... It's called BROETRY. And I'm so over it. AGREE? PS: here's a video about it, I didn't make up the term "broetry" ... it's an actual term regarding this annoying style of "writing." https://www.reuters.com/video/watch/idRCV004GWP BUT ... apparently, it can be very effective. Many of these posts get a lot of likes, shares etc. HOWEVER, those are sometimes vanity metrics. AND FINALLY ... I often wonder about the ROI of these posts. People probably spend hours writing some of them! For what though?
I #overuse #hashtags to #drive #engagement #numbers. #dataanalytics #seo
I was one of the first, if not the first, to adopt "white space" posts. I have done it for years as [I think] it makes reading easier. Going back decades, I have challenged processes and procedures that present with screeds of text and little or no punctuation. There was one post I read recently that I had to stop reading as I found it too hard to follow. I understand your point about short paragraphs. I have had a few discussions with editors on the very subject. Their point for less white space was (naturally) cost - more space equals more pages. My point was to make reading and learning as easy as possible. I started to use short paragraphs more on LI - but still felt they were too long. So, I deliberately opted for one or two sentence paragraphs. The very fact that it has been adopted by so many confirms it is a great way to write a post. I would be amazed if you find reading a block of words with no paragraphs, punctuation or even capital letters is easier to read and understand than this post. If you do, I am impressed. PS: I would love to be able to use bold and italix more. Steve
My takeaways from this: - I see - what you - did there I know about the sun. I am here to help. See my website for my 27 favorite books about the explosions on the sun and their direct impact on your immediate future. If you like my post, please follow me and subscribe to my original newsletter: Always Sunny
Head of Product | President, ProductBC | People-first Leadership | 0-1 Specialist | Fighter for great UX | B2C | SaaS | Mountain enthusiast
1yI won't fall for this disinformation, John. Melissa Perri has made her views abundantly clear since the publication of 'Escaping the Gild Trap'. I'm with you, Melissa! 🚫☀️ NO. 👏 MORE. 👏 BRIGHT. 👏 LIES. ☀️🚫