Continuous benchmarking: the task everyone in product should do
I’ve worked on numerous positions on product teams. From junior product assistant, to running the entire show, to everything somewhere in between.
There is one task I’ve found vital in all of them. I call it continuous benchmarking.
What is benchmarking? Why it is important?
“Benchmarking”, in a product context, means looking at how direct and indirect competition achieve what you want to do.
